Thông tin tuyển dụng

VNEXT SOFTWARE is a technology company specialising in system development, mobile applications, AI, and Blockchain solutions for clients across Japan and international markets in Asia, Europe, and the Americas. With over 17 years of operation, VNEXT has grown to a team of more than 450 professionals, operating across five offices located in Hanoi and Da Nang (Vietnam), as well as Tokyo, Fukuoka, and Osaka (Japan).

I. ROLE OVERVIEW

We are looking for a Global Marketing Senior/Manager to drive our brand repositioning and develop a scalable international lead generation engine.
This is a strategic role, reporting directly to the Board of Directors, with full ownership in building and scaling the Marketing team from the ground up.

II. KEY RESPONSIBILITIES

A. System Development & Brand Strategy

• Lead the restructuring of the company website toward an industry-based approach (Manufacturing, Logistics, Finance, Healthcare, etc.)
• Define and maintain a consistent brand positioning across international markets
• Redesign the customer journey to optimize Visitor → Lead conversion
• Select and integrate Marketing Automation tools, CRM systems, and tracking solutions

B.  Lead Generation & Inbound Marketing

• Build and standardize case studies; develop industry-based and solution-oriented content
• Execute inbound marketing strategies (SEO, content funnel, whitepapers)
• Establish data mining systems to analyze user behavior and generate MQLs
• Manage budget and implement paid media campaigns (LinkedIn Ads, Google Ads, remarketing)
• Participate in early-stage client engagement and handover to Sales

C. Team Management & Development

• Build and operate the Marketing foundation, working with Content, Design, and Development teams
• Recruit and grow the Marketing team (3–5 members)
• Develop reporting systems to track key metrics (Lead volume, Conversion Rate, CPL, MQL)
• Perform other tasks assigned by the Board of Directors

III. REQUIREMENTS

• Experience & Expertise: 
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 4–5 years of experience in B2B Marketing (IT outsourcing, SaaS preferred)
  • Experience in B2B content (case studies, solution pages, content funnel)
  • Understanding of B2B website operations and working with Designers/Developers
  • Experience with CRM and Marketing Automation tools
• Skills & Tools:
  • Proficient in Google Analytics 4, Google Search Console, SEO tools
  • Experience with LinkedIn Ads and Google Ads
  • Strong English proficiency
• Personal Attributes: 
  • Result-oriented, data-driven mindset
  • Strong system thinking
  • Self-driven, adaptable, able to work independently.